Clutter is bad for your health. Or it can stress you out at least. The Scandinavians figured out that spare decor with clean lines, natural colors- gives your brain less to fixate on. It invites peace of mind without feeling cold. We believe in being deliberate when choosing what surrounds you.
Simple is undervalued. From the start, we built simple into every aspect of what we make. Simple to understand, simple to get, simple to install, and simple to use. But don't confuse simple with boring. Or cheap. Or "meh". We've found the easiest way to achieve true simplicity is through quality. Better materials. Harder processes. Nicer details. The result is pieces that score low on hassle and high on style and appearance.
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